Our History
Frank, left, and Dominic Giuffre continue the high quality, low prices, fair dealings and excellent service that have characterized their 43 years in business.
Ready financing helps contractors purchase equipment
Convincing roofing, sign and tree-care contractors that it was in their best interest to purchase equipment was the next step. Again, there was hesitation. Business owners of the 1980s weren’t sure they wanted to make that kind of investment, and financing could be a hurdle.
Frank and Dominic responded by teaming up with Ford Motor Company and Simon-RO Cranes (now Terex) to build a Dino 1500™ crane, mount it on a Ford diesel truck and provide financing for the package through Ford Motor Credit.
In the early ’70s Cudahy Roofing, Cudahy, Wis., was the first firm to make the purchasing leap. "The Giuffres were innovators when they put together the roofer’s crane package," says Cudahy president David Keilpinski, "and they brought it to the market when the industry was changing." For example, he says that because of the weight of the rolls, it
is doubtful that today’s popular single-ply rubber sheet roofing would have reached its present level of use without cranes.